PR Work & Writing
Project Selections
Kylie Cosmetics // Industry Analysis of Celebrity Cosmetics Brands
Group project with Reilly Folsom, Maddie Libbie, Arianna Sanders, Yasmin Nowzad
Deck Design by Me
This research deck is a small slice of a semester-long project where we did an in-depth analysis of the Celebrity Cosmetic Brand industry. In the first half of this deck, we analyze Kylie Cosmetics as a brand, as well as its top competitors: Rare Beauty and Fenty Beauty. We also look into each brands’ market positioning and an analysis of their current PR campaigns and consumers. In the latter half, separated by a new title slide: “Celebrity Beauty Brands,” where beyond this point we conducted our own consumer research and made recommendations for Kylie Cosmetics as a brand to stay competitive against Fenty and Rare.
South LA Cafe: enduring 2020 together
This project served as a final for my PR 351B: Multimedia and Content for Public Relations. The project is a blog post with a brand cover letter, byline, newsletter, infographic and video SEO’d into the piece.
Mauna Loa Macadamia Nuts // Annenberg PR Capstone
Group Project with Emily Adcock, Carmen Alvaro, Sarah Barker, Olivia DiFilippo, Alex Esch, Reilly Folsom, Amber Pugh, Nancy Liu, Roseana Martinez, Brigid Murphy, Rasmin Nowzad, Kate Simon, Reo Sorenson and Jack Warnecke.
The Problem: Mauna Loa has low brand familiarity and consumption in the Mainland market of the US
The Ask: Develop a strategic PR campaign to increase awareness and market penetration
Delivered in-person to Ed Schultz, Hawaiian Host Group CEO
Quest Nutrition Internship Research Project
This project was completed for my internship as a Brand Partnerships and Influencer Relations Intern at Quest Nutrition.
The Problem: Quest Nutrition maintains an influencer group, known as the “Quest Squad,” of roughly 7,000 members. With that many members, influencer management and engagement are recurring issues.
The Ask: Research companies’ utilization of influencer programs in adjacent industries to Quest and distill key insights and strategies that could be applied to Quest’s Influencer Program, also known as the “Quest Squad.”
USC first-generation student summer program media kit
This media kit announces the implementation of a new first-generation student summer program at the University of Southern California. It includes an executive memo, press release, media advisory, newsletter, FAQ’s, a charticle and a biography.